Johnny El-Hage’s Visit: Strengthening AUW’s Ties through the Marketing and Communication Unit

Johnny 2019

As Ahfad University for Women grows further it has taken steps to ensure unity not only between its internal units and schools but also to ensure harmony between the university and its’ close and extended community. In light of that Ahfad University has developed its’ Marketing and Communication Unit (MCU) since 2016 as a part of its International and External Relations Office (IERO). To ensure it has a solid foundation the Marketing and Communication Unit has initiated its work by collaborating with Mr. Johnny El-Hage a Communications Consultant at the American University in Beirut.
One of Mr. Johnny’s first visits was in 2016 in which he collaborated with different bodies inside the university to establish and restructure their units, such as restructuring the International and External Relations Office (IERO), establishing a marketing and communication strategy, restructuring as well as establishing the functions of the Alumni Unit. A second visit by Mr. Johnny was in 2017 to revise and build on the branding and communication strategy of the university for internal and external stakeholders and to commence the work of the University Wide Communication Task Force (UWCTF).
In November 2019 Mr. Johnny made his third visit to Ahfad University in a week long workshop, he met with the new members of the Marketing and Communication Unit (MCU) and helped them adjust to the existing marketing and communication strategy. Mr. Johnny along with the new members of the Marketing and Communication Unit worked with the new members of the University Wide Communication Task Force and the Ahfad Media Agents to introduce them to the flow of work and their future projects and activities.
The collaboration between the Marketing and Communication Unit and Mr. Johnny has been of great value, he has helped instil a solid foundation which will enable the unit to enhance and diversify the different relations between Ahfad University for Woman and its’ internal and external stakeholders.

 

 

 

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